How customers make purchasing decisions

Brain, Behavior & Business Podcast

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How customers make purchasing decisions

Learn the science how customers make purchasing decisions so that you can help them choose you more quickly and easily.

Emilie Moellenbeck

Mar 02, 2026

Season 2, Episode 13: How customers make purchasing decisions

You may have heard of things like funnel marketing or the buyer’s journey. But those approaches are missing something important: the true process of how customers make purchasing decisions. The best way to easily and intuitively understand consumer decisions is surprising, it means understand the brain itself. Now, don’t let scare you off. In this podcast, you’ll learn how the brain communicates information and how that directly influences both how customers make decisions and how you should market to them. In fact, this is simpler than another other approach to directing customers to a purchase you might be more familiar with.

Here’s What You’ll Learn:

I’m going to explain how the brain works (don’t worry, I’m not going to make it complicated) [1:22]
I’ll quickly review how most marketers approach the purchasing decision process and why that approach won’t serve you [3:47]
I’ll outline how consumers actually make purchasing decisions, including connecting it to the function of the brain (and the colour blue (you’ll get it)), giving you an intuitive understanding of the process. [5:13]
I’m going to teach you what you need to do to apply this information. [9:05]

To view images: https://emiliemoellenbeck.substack.com/p/how-to-expand-your-product-line-successfully